Celebrity Cruises announces launch of River Cruise Product: Celebrity River Cruises
With the cruise industry on both the Oceans and the Rivers growing at incredible paces, it’s hardly surprising to see some movement and exciting changes. Celebrity Cruises have announced that, from 2027, there’s going to be an exciting new river cruise line sailing the rivers: Celebrity River Cruises.
The company are promising to ‘usher in a new era in river cruising’, with the introduction of their new premium river cruise product. It’s been promised that the line will bring the design of the EDGE series ships to the river, which is SO exciting to hear.
In terms of location, this is something that we don’t know much about at the point of the announcement. Laura Hodges Bethge, President, Celebrity Cruises, has stated that: “Celebrity River Cruises will bring the quality and sophistication of our EDGE Series ocean ships to the most iconic rivers, starting with Europe”, suggesting that the itineraries will initially focus on European rivers, but could expand further afield thereafter.
Jason Liberty, president and CEO, Royal Caribbean, stated that: “Our guests and travel partners should expect us to do what we do best - innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences.”
Further details regarding pricing, itineraries and how to book are expected to be announced in due course.
I haven’t cruised on an EDGE series ship, but I can recommend taking a look at the below video from Emma Cruises if you’re curious about what these ships could look like from a design point of view…
Celebrity Cruises aren’t the first company to operate both on the Oceans and the Rivers - you only have to look to Viking to see how the concept of spreading your brand across the two markets can work wonderfully well.
Did you know? I have a whole series of river cruise content coming soon to my YouTube channel. Click here to subscribe now, or search ‘Fraser at Sea’ on YouTube!